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Search engine optimization (SEO) is a critical part of any internet marketing campaign. This article will outline the four phases of the SEO process. Before, we move on, I want to bring up an observation I have made over recent years. Many marketers including some of my past and current clients have had the belief that SEO is all about being ranked on the first page of Google.

This is partly true, but SEO optimization is so much more than that. It truly is the building block of your internet marketing efforts. Without implementing SEO strategies or at least being aware of SEO concepts, you will have a tougher time driving targeted visitors to your website.

It is my intention to impress upon you with this article, the importance of using SEO optimalizace as the building block of your marketing campaigns. From site conception through development and on to promotion, SEO can be utilized every step of the way. Okay then, we will continue on… the four main components of the SEO process is:

  1. SEO Analysis – This is the beginning step and without taking the time to complete this first level of the process, you will have a tougher time attracting targeted visitors to your website. Without targeted visitors, your conversions will suffer. SEO analysis includes keyword research, researching your targeted market and competition research. Do not allow the term “research” to scare you off. This first step forms the foundation for the rest of the process.
  2. SEO Optimization – The next step in the process is often referred to as “on-site” or “on-page” SEO. This step is not difficult at all, however most marketers don’t fully understand what it takes to optimize their webpages. On site optimization includes the use of title tags, meta tags and keyword optimized content.
  3. SEO Development/Site Architecture – Refers to how the pages within the website are connected to one another. This includes site navigation, internal links and a site map.
  4. SEO Promotion- This is the final step and is often referred to as “off-site” optimization and includes link building.

These are the four components that make up the SEO process. Unfortunately most new marketers make the fatal mistake of jumping in to the last step (SEO promotion) before applying the first three steps. You will most often fail to gain the targeted traffic (which leads to conversions which leads to profit) if you don’t use all four of these steps as part of your overall marketing campaign.